For a leading tool rental company seeking to streamline their online presence and customer engagement, I delivered a custom-designed WordPress website tailored to their unique business needs. Central to this project was the development of a bespoke ‘quote cart’ system, enabling users to browse, select, and request quotes for tools and equipment with ease. This innovative feature transformed the user experience, facilitating a seamless transition from browsing to inquiry, without the complexity of traditional e-commerce transactions.
The design process involved close collaboration with the client to ensure the website not only resonated with their brand identity but also enhanced user navigation and interaction. By focusing on a clean, intuitive design, I improved site usability and accessibility, ensuring customers could effortlessly find and select the tools they needed.
Under the hood, the site was built on WordPress, allowing for easy content management and updates by the client. Custom PHP scripts and a custom post type for products was integrated to support the unique ‘quote cart’ functionality, ensuring a robust and scalable solution that could evolve with the company’s growing needs.
- Custom Post Type
- Web Development
- Custom Quote Cart
- Web & Graphic Design
- Frontend Optimization
- Content Management
Category
Website Design & Development
Client
Cal-West Rentals
Date of Completion
January, 27th, 2020
